Artificial Intelligence in SEO The Complete Guide to Using AI in SEO

In today’s digital age, artificial intelligence (AI) is considered as a helpful and practical tool to optimize the online presence of individuals and businesses. Using AI technology, you can gain valuable insight, automate processes, and make data-driven decisions that significantly impact your site’s SEO success. AI can serve a variety of purposes in SEO, from content planning and keyword research to voice search and on-page optimization. In this article from the artificial intelligence company Avir, we decided to take a closer look at how to use artificial intelligence to develop an SEO strategy and use opportunities to improve results. Also, we will explore why artificial intelligence is important for SEO. Stay with us until the end of this article.

What is artificial intelligence?

Before we dive into AI in SEO, let’s take a quick look at what AI is. This definition will help you better evaluate how AI tools can help you in SEO.

Artificial intelligence is a term that covers several different technologies such as machine learning, computer vision, natural language processing, deep learning and other categories.

However, all of these technologies inherently help machines perform certain cognitive tasks as well or better than humans.

For example, AI-based computer vision systems in self-driving cars can detect obstacles like humans, allowing the car to take over the steering wheel.

Your favorite voice assistant, like Alexa or Siri, understands your words just like a human, then responds using artificial intelligence.

Amazon and Netflix use AI recommendation engines to suggest products and movies you might like, making assumptions about your preferences just like another product or movie buff.

Artificial intelligence is not just automation, although it may include elements of intelligent automation.

Artificial intelligence takes everything further.

Artificial intelligence uses advanced computer science techniques and superior computing power to extract statistics and information from large data sets.

Over time, AI can even learn how to improve its performance based on past results. Unlike traditional software, artificial intelligence can become smarter over time.

In some cases, the most advanced AI technology can find patterns that humans would never see and recommend actions that lead to success. All of this is happening at a speed and scale that is much better than the human mind at doing certain things. This leads to a potentially unlimited increase in performance and competitive advantage.

There are different types of artificial intelligence, but you don’t need to know everything to get started with artificial intelligence. The only things you need to keep in mind when it comes to artificial intelligence are:

• Artificial intelligence finds patterns in data.
• It uses those patterns to make predictions.

It then learns from the success or failure of its predictions how to make more accurate predictions over and over again.

But now let’s see why we should use artificial intelligence for SEO.

How does artificial intelligence help SEO?

Search engines rely on artificial intelligence and machine learning to provide answers to natural language queries on desktop, mobile and voice searches every day.

In fact, AI models from companies like Google essentially determine how your content ranks and who sees it. Whenever we talk about changes in the “algorithms” that control the search process, we’re actually talking about changes in the search engine’s artificial intelligence.

For years, humans have been playing by the rules that machines set. We try to get information about signals that search engines value (comprehensive content, topic clusters, key phrases, etc.). Then, we try to meet those standards so that our content and websites rank favorably.

There is no doubt that many talented SEO professionals are playing the game at an expert level and creating enormous value for their companies. But there are many ways and strategies that machines can play this game better than humans.

In fact, AI is now being used to help companies do better and faster SEO because it can analyze patterns in data faster than humans, at scale, and in real time.

Today, SEO professionals use AI-powered SEO tools to do more in less time and gain competitive advantages that humans alone cannot easily do. These include using artificial intelligence to optimize existing content, suggest new topics for targeting, and even automate existing SEO tasks.

Thanks to this power to enhance and improve AI marketing use cases such as SEO, McKinsey analysts writing in the Harvard Business Review estimate that AI could create $1.4 to $2.6 trillion in value in marketing and sales alone. slow

Used correctly, AI can give you incredible SEO powers.

Next, we will see how artificial intelligence helps SEO.

Application of artificial intelligence in SEO

 Among the most important applications of artificial intelligence in SEO, the following can be mentioned:

1. Keyword research

The first question that comes to the mind of the SEO specialist is, what keywords does your website like to be seen with?

In the past, this question was answered by spending hours, days, or weeks of keyword research using traditional SEO tools. But at best, the SEO expert gets superficial data from these tools and can get the volume of keyword usage and word difficulty.

The important thing here is that although this information is very useful for the SEO expert, this data is limited. Even if you know the general criteria, you don’t know how your site will perform and compete when it comes to keywords.

Artificial intelligence has revolutionized keyword research by using vast amounts of data and generating large numbers of potential keywords. The artificial intelligence tools available in the market today have the ability to perform keyword research in a professional manner.

These tools don’t just provide standard keyword research, they have the ability to provide personalized keyword research designed specifically for your website’s credibility. By analyzing your entire site, these tools determine how hard it is for your site to rank for a specific topic.

This kind of ability to provide answers to “every website’s specific problem” opens up a whole new world of possibilities…

With the help of artificial intelligence in SEO, you can easily find out that some keywords, even with an easy difficulty level, are not very useful in ranking your site (perhaps because search engines do not see you as an authority on this topic). This will save you a lot of time and money in producing content that has no results.

You may also find that some hard keywords make it easy for you to rank in Google because your site’s authority is right for that keyword. AI gives you a competitive edge when it comes to content creation and helps your brand rank better on Google. By using artificial intelligence, you will get closer to ranking 1 in Google.

In other words, unlike generic keyword lists, AI-based tools analyze your domain and provide relevant keywords that match your niche, allowing you to effectively build topic power.

Keep in mind that while free AI-based tools like ChatGPT can provide many keyword suggestions, they don’t take into account critical criteria for content success, such as keyword difficulty, search volume, and domain authority.

To overcome this limitation, it is recommended to use a dedicated keyword research tool such as Surfer Keyword Research.

By combining ChatGPT’s primary keywords with specialized keyword research tools, you can gain deep insight and evaluate their relevance.

2. Development of SEO strategy

AI doesn’t just find keywords for you, it also helps you create an overall SEO strategy.

Today, AI tools make it possible to recommend topics that you should cover to compete whenever you produce content. This will help you get ahead of the competition and avoid thematic gaps in your content. AI also breaks down relevant topics and searches for you to cover in new content.

For example, I am currently using an SEO tool to help me write this article…

This tool tells me what topics to cover for proper topic coverage and higher search rankings. Some of these topics are obvious, such as “artificial intelligence tools for SEO”. But other things, including the names of certain tools, are topics I didn’t even think to write about.

I can then take these insights into account and plan future content, which ultimately links back to this article to create an effective “topic cluster” that has high search authority and dominance.

3. Content optimization

In addition to using AI for SEO strategy, you can also use it for article optimization.

Using the same topic coverage insights I mentioned above, AI tools actually break down the effectiveness of your individual content. AI can tell you what topics to cover, how to beat the competition, and what length and quality of article to get.

Using Content Summarization, AI can generate a complete list of recommendations for content optimization. It can even tell you what questions to answer and where to link in your articles.

4. Production of SEO content

In some cases, AI can even create content that improves your site’s ranking.

Natural Language Generation (NLG) is an advanced artificial intelligence technology that allows AI tools to generate hundreds of words of content as if they were written by a human.

This content is usually unique, accurate (although it should always be checked) and engaging. For this use of these tools, human authors are still needed to turn fragments into truly engaging content. AI can’t do everything on its own, but it can start your writing and even include specific keywords and topics that you want to target on your website.

5. Evaluation and automatic SEO

AI-powered SEO platforms can even help you scale your SEO work at the pace the market demands.

Marketers and digital marketers spend a lot of time trying to do manual SEO and content and site optimization. Many SEO tasks can be automated to free up SEO professionals’ time to work on higher value tasks.

Today, there are artificial intelligence tools that automatically optimize content, identify orphaned pages, optimize pages for the user’s mobile (responsiveness) and fix duplicate content problems.

6. Artificial intelligence and content planning

SEO tools based on artificial intelligence can save your time and effort in content planning and content table preparation.

Content planning involves collecting, analyzing, and organizing vast amounts of data. This can be a laborious process when done manually.

It goes without saying that we humans have many limitations; We are limited in information processing, rely on mental shortcuts, and face time constraints.

Artificial intelligence can help us overcome all these limitations.

AI algorithms can analyze a wide variety of data sources, including search engine data, social media conversations, online forums, news articles, and more.

AI can process this data and identify emerging trends, trending topics, and frequently discussed topics in your domain.

In addition, natural language processing capabilities of artificial intelligence can analyze the language used in search queries and identify the intent of the search.

Key points about artificial intelligence in SEO

Using AI tools and platforms, you can streamline your SEO efforts, improve keyword targeting, and deliver highly relevant content to your target audience.

The power of AI lies in its ability to analyze large volumes of data, identify trends and generate actionable recommendations.

The role of AI in SEO goes beyond keyword research and includes metadata optimization, competitor analysis, and user experience improvement.

While AI brings incredible capabilities to SEO, it must be used in conjunction with human expertise.

Some artificial intelligence software for SEO

Now that we know the benefits of artificial intelligence in SEO, let’s take a look at some software that is based on artificial intelligence and designed for website SEO.

MarketMuse

MarketMuse is an AI-powered assistant for creating content strategies. This tool shows you exactly what phrases to target to compete in specific topic categories. It also shows specific topics

BrightEdge

BrightEdge is a global leader in SEO and content performance marketing, combining search intent discovery, optimized content creation and performance measurement into one integrated solution.

This solution uses artificial intelligence to discover what people are searching for and helps you create a content strategy to drive traffic and consumer interest.

Phrase

Frase is an AI platform that suggests marketers what questions to ask, then helps them create content around those questions. This tool can actively generate content summaries on any topic, as well as answer questions from site visitors.

Companies large and small are already using Frase to produce content faster, improve SEO results, and create smarter content strategies based on real consumer questions.

HubSpot

HubSpot’s marketing automation platform has some SEO features that use artificial intelligence and machine learning to make search optimization easier. Among these tools is HubSpot’s content strategy tool, which uses artificial intelligence to understand what topics search engines associate with your content. It also provides artificial intelligence-based topic suggestions for future articles on the website.

Alli artificial intelligence

Artificial Intelligence Alli uses artificial intelligence to “optimize your website in minutes”. This tool does not require coding and works with all CMS. Once installed, Alli AI offers hundreds or thousands of recommended SEO actions, all of which are executed for you at the click of a button.