Television advertising has always been attractive and tempting for brands because this communication channel includes a large audience from different segments of society and therefore allows businesses to be in front of the public. But when it comes to the tariff of radio and television advertisements, it becomes a little difficult; Because the price of TV advertisements does not have a precise tariff and the cost of advertising in different television channels such as Channel One, Channel Two, Sports Channel, iFilm, Nasim and other channels has not been stated in detail. But there is an average price for TV ads, which we will mention in the rest of this article. In addition, if you intend to have the best television advertisements, we introduce a tool called Adistant, a product of the artificial intelligence company Avir, with the help of which you can monitor advertisements. Stay with us.
Factors affecting the price of television advertising
As we mentioned, the price of TV advertising is not a single price and there is no specific tariff for it. Some of the factors that affect the cost of TV advertising include:
TV network: The price of advertisements depends on the network in which the advertisements are broadcast. Different networks have different pricing based on the type and content of the programs, the type of audience and the viewership rate.
Airtime: The price of advertising in each network may depend on the time of airing the advertisement. For example, advertising during peak hours (such as live broadcasts and popular shows) is usually more expensive.
Promotion duration: Promotion duration can also have a big impact on the price. Longer ads cost more than shorter ads.
Seasons and Occasions: Different seasons of the year may have different advertising costs. For example, ads tend to be more expensive during seasons when pre-sales and demand are higher (such as the holiday season or festivals).
Size of targeting: The targeting of ads also affects its price. Costs may be reduced if your ads are targeted to a specific audience.
Usually, in television advertising around the world, costs are calculated based on the price per second (Cost Per Second – CPS) or the price based on the cost per thousand viewers (Cost Per Thousand – CPM).
Iran TV advertising tariff
The price of advertising on Iranian TV is different in different channels and the cost of advertising is calculated per second (CPS). The important thing that you should consider for the price of radio and television ads is that the tariff for broadcasting ads in the morning and in the morning hours on all television channels is at the lowest price and in the evening and night hours at the highest price.
The price of advertising on One Sima network
According to statistics, the average cost of advertising per second on Channel One is about 103,848,333 Tomans. The lowest price of advertising in this network is 1,274,000 Tomans per second for morning broadcasts, and the highest price is 283,725,000 Tomans for each second in evening advertisements.
The price of advertising on Do Sima network
The average price of TV advertisements on Do Radio and Television is about 77,857,867 Tomans per second. The lowest ad price of 884,000 per second is related to morning ads and the highest ad price is 283,725,000 per second in the evening hours.
The price of advertising on Panch Sima network
The average price per second of advertising on Channel Five is about 40,621,750 Tomans. The lowest cost is 494,000 Tomans for each second and the highest cost is 132,405,000 Tomans for each second of the evening program.
The price of advertising on the news network
The average cost of advertising per second on Khabar network is about 71,924,667 Tomans. The lowest cost of advertising in this network is 1,768,000 Tomans for each second of advertising in the morning hours and the highest amount is 151,320,000 Tomans for each second from 4 to 10 p.m.
The cost of advertising in Nasim, Sports, iFilm and other radio and television channels is also different.
Analysis of TV commercials to have the best advertisement
Television advertising is one of the most powerful advertising tools that can take your marketing and brand recognition to a higher level. But to have the best ad, you need a detailed and continuous analysis. With the help of Avir’s artificial intelligence, we have provided you with the possibility to have the best advertisement by analyzing and reviewing TV ads.
Edistent, as an intelligent assistant for advertisers, is specifically designed to evaluate TV and radio ads. Using this product, you can control and analyze your ads. Edisent helps businesses achieve their advertising goals by monitoring and supervising advertisements. This tool is the best option for analysis for all organizations and businesses that are looking to attract more customers through their TV ads and want more productivity from past ads and study competitors’ performance for the best results in their future ads.
Artificial intelligence applications of Edistant, assistant for TV commercials of businesses
Edistent, a smart product of Avir artificial intelligence company, is designed to monitor and monitor television advertisements and is highly accurate in monitoring advertisements. Among the most important applications of this system, the following can be mentioned:
1. The possibility of monitoring and analyzing advertisements and programs of domestic and foreign television networks
Edistent, a smart assistant for monitoring television advertisements and a product of Avir artificial intelligence company, is able to monitor national and provincial channels inside Iran and foreign television channels and provide a comprehensive analysis of advertisements. With the help of this feature, you can be aware of the best and most effective advertising time, and at the same time, after promoting your brand, you can be informed of the views and its impact.
2. Monitor television and radio advertisements with the highest speed and accuracy
The intelligent TV and radio advertisement monitoring system provides you with statistics and analysis in the shortest time after the broadcast of your television advertisement so that you can know the details of your television advertisement.
3. The possibility of customizing advertising analysis
Edistant Aware system allows users to monitor advertisements based on their required parameters.
4. Ability to analyze advertising monitoring 24 hours a day, 7 days a week
By using Edistant, the smart system for monitoring Avir radio and TV ads, you can access your ads analysis during the week and 24 hours a day, and with its help, you can find out how effective your ad is.
5. The possibility of presenting a full report of advertisements
The Edistant Air system allows businesses to get a complete and accurate report of important and required items such as the exact time of broadcast, broadcast network, broadcast duration, ad type, ad date, broadcast time, network name of the advertising company and ad code. bring This report can be seen on various platforms, including messenger applications and the company’s panel.
6. The possibility of sharing the provided report
Edistant system allows you to share your TV and radio advertising analysis with others.
If you intend to advertise smartly and accurately, fill out the contact form right now through the contact us page so that our colleagues at Avir artificial intelligence company will contact you.