It is almost universally acknowledged that football is one of the most exciting and popular sports and entertainment activities worldwide. It is rare to find someone who hasn’t heard of football or doesn’t remember the names of its star players. Therefore, advertising during football games can be an effective strategy for businesses. Here are some benefits of advertising during football games:
High Viewership: Football is one of the most-watched sports globally, with major games attracting millions of viewers. Advertising during these games can help businesses reach a large audience and increase brand awareness.
Diverse Audience: Football games are popular among a wide range of demographics, including men and women, young and old, and people from various social and economic backgrounds. Advertising during football games allows businesses to reach a diverse audience in addition to the high viewership.
Emotional Connection: Football games can create a strong emotional connection with viewers who may feel passionate about their favorite team or the game itself. By associating their brand with this emotional experience, businesses can create a positive image in viewers' minds.
Increased Sales: Advertising during football games can lead to increased sales for businesses, especially if they offer special promotions or discounts related to the game. Viewers are more likely to purchase a product or service they see advertised during a football game.
Longevity: Football games are often rewatched by fans, and highlights are shared on social media. This can extend the lifespan of an advertising campaign and help businesses reach more viewers over time.
Overall, advertising during football games can be an effective way for businesses to reach a large and diverse audience, increase brand awareness, create an emotional connection, and boost sales. Examples of companies and brands that have used football field advertising in international football arenas include Adidas, Nike, McDonald's, KFC, and others. This strategy ensures that while viewers enjoy this exciting sport and entertainment, they unconsciously receive information about the advertised products and concepts.
The goal of the system developed by the Avir team is to process football videos in real-time and display the desired advertisement logo on the center circle of the field during the broadcast. This is achieved using artificial intelligence and image processing algorithms.
This system can generally be used by two groups:
Commercial Brands: With this system, all commercial brands can display their logos during football game broadcasts.
Advertising Agencies: Advertising agencies are businesses specializing in creating, planning, and managing advertisements and other forms of promotion and marketing for their clients. They may also offer services such as market research, public relations, and sales promotion. One application of this system is to provide services to such companies for placing advertisements during football game broadcasts in the center circle of the field.